Postmates Takes Cravings to a Surreal Level With New Campaign From Mother L.A.
By Sara Shaw • February 14, 2020Giving in to the call of the craving is at the heart of Postmates’ newest marketing campaign, which includes print, digital, out-of-home ads and a surreal TV spot that got some attention during the Oscars broadcast.
“In a category where so many focus on the tactical nature of delivery and technology, we decided to tap into the human truth of intense cravings and bring this to life through incredible storytelling,” said Eric Edge, svp of marketing and communications for Postmates.
https://www.youtube.com/watch?v=7hPS2Ebk0A0
Mother L.A. found that customers’ desire to order food isn’t always out of a necessity for sustenance but a desire for gluttonous goodness. “We satiate desire with burgers and pizza and tacos and sushi. This is where we find the campaign—daydreaming in these moments.”