Google’s ‘Pay Per Gaze’ and the Future of Connected Advertising
By Lauren Heffern • September 12, 2013
Google Glass has the capability to store users’ activity levels and deliver them custom content according to the cloud. Google’s latest patent, ‘Pay Per Gaze,’ requires that advertisers are charged based on the amount of ad views by users. In addition, the patent outlines how the glasses can measure a user’s emotional response to the ad through pupil measurements and adjust pricing accordingly.