LOCAL TELEVISION: EVOLVING WITH SHIFTING AUDIENCE DEMOS
By admin • September 19, 2013
In the top 10 states that will have the most growth in population in absolute terms over the next five years, over 98 percent of all the growth will come from the multicultural segment. Forecasts show the white population will be either relatively flat or, in the cases of California, Florida, New York and Georgia, it will decline slightly.
In the top 10 counties that will have the most growth in population in absolute terms over the next five years, all of the growth will come from the multicultural segment. These include some of the largest TV markets in the country: Houston, Los Angeles, Phoenix, Dallas and Miami.