Barstool Sports gets 10k paying subscribers in three days
By Sara Shaw • January 11, 2019
Barstool Sports says it already has more than 10,000 paid subscribers to its new membership service, with 81 percent signing up for the $100 annual subscription. Launched on Jan. 8, Barstool Gold is a tiered membership product from the digital publisher that offers everything from exclusive content and merchandise, to early access to events and office tours and meet-ups with Barstool personalities.
Within 48 hours of announcing Barstool Gold, the company had more than 10,000 sign-ups to the product, said Barstool Sports CEO Erika Nardini. Today, commerce accounts for half of Barstool’s revenue, with roughly 35 to 40 percent coming from advertising, according to Nardini. Barstool benefits from having a dedicated fanbase that has demonstrated a willingness to pay for stuff — whether that’s an amateur boxing pay-per-view, a seemingly endless line of merchandise or even pizza delivery.