Campbell’s joins the Today Show and Vox Media for a branded content series
By Sarah Sutton • January 30, 2017
NBC’s Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox’s food and dining site. The series, “Home-cooked, chef-made,” showcases Campbell’s products used both by chefs and home cooks. The goal is to show Eater’s and Today’s audiences the diverse range of uses for those products.