Facebook Is Making Some Changes to Its Branded Content Tag
By Sara Shaw • October 19, 2018
Facebook announced three key updates Thursday related to branded content on its platform. The social network is updating the language on its branded content tag from “Paid” to “Paid Partnership.” Facebook is also testing the ability for pages to tag other pages for collaborations or other non-financially motivated relationships, with the hopes of rolling out this feature next year.
Earlier this year, Facebook began testing Brand Collabs Manager as a way to enable brands to search creators and determine if any are a fit for partnerships, and now it will be extended to more countries including India, Germany, Mexico, Thailand and the U.K. Facebook also added a new feature to Brand Collabs Manager that enables brands to post marketing project briefs and creators to respond to those briefs.