Google Is Bringing Shoppable Ads to Images Results
By Chelsea Lish • March 6, 2019
Similar to such ads on Pinterest and Instagram, Google’s ads will let retailers tag several products on an ad. When users hover over them, they’ll see the price and brand. Google is also debuting “showcase shopping ads,” a format that uses more eye-catching imagery, on Google Images. The feature is currently in testing mode with certain retailers under searches like “home office ideas.” Google’s not alone in turning its search results into a more shoppable experience. Earlier this week, Pinterest announced that shopping results are rolling out to the top of search pages. Instagram has rolled out several shopping tools for brands as well, from shopping tags in Stories to a section where users can save tagged products in Stories or posts. If these moves are any indication, every social platform is looking at how to monetize search at a point when a consumer is thinking about buying something.