Google To Offer ‘Mute’ Button, Develops Cloud-Based Measurement System
By Lauren Stacy • January 25, 2017
More than 50 percent of YouTube views now come from mobile, prompting the company to develop new ways for advertisers to measure across more devices. With the updates, YouTube is expanding how advertisers can reach those that have expressed interest in a store by leveraging data from their Google search histories. While Google expands how advertisers can gain and use customer data, the company is also updating how users can control their own data across devices by allowing them to mute specific ads.