Heineken just put out the antidote to that Pepsi Kendall Jenner ad
By Sarah Sutton • April 26, 2017
Earlier this month, Pepsi tried to walk in step with the #Resistance, and ended up falling on its face. Hard. The company’s tone-deaf ad–which used Black Lives Matter iconography and Kylie Jenner to suggest that carbonated beverages can heal America’s wounds–inspired such a seething backlash it was pulled almost instantly, and savagely parodied. It would’ve been a fine time for Coca-Cola to step up and deliver a perfectly calibrated topical ad, thereby eating Pepsi’s lunch. In truth, though, Coke had to do absolutely nothing to achieve the same result. Instead, Heineken has come along a couple weeks later with an ad that gets to the heart of political engagement in a straightforward way that makes Pepsi’s self-congratulatory ad seem even more embarrassing.