Hispanics are heavy users of mobile apps
By admin • September 19, 2013
YouGov estimates that 45 of the 52 million Hispanics in the United States (86.5%) speak Spanish as a first or second language. And, according to the Nielsen Mobile Hispanic Insights, Hispanics are 28 percent more likely to own a smartphone than non-Hispanics. Hispanics over-index on mobile activity, especially when it comes to time spent on mobile apps.