How Brand Integration is Supplementing TV Revenue Streams
By Sara Shaw • April 13, 2018
Historically, brands have looked at TV integration as a “nice to have”, however, according to Greg Isaacs, chief product and marketing officer at Branded Entertainment Network, brand integration will become a “necessity” in 2018. The first significant brand integration was Reese’s Pieces in the Steven Spielberg film, E.T. Now, the list is much longer. TV viewers can watch one 30-minute episode and be exposed to 20 different brands. Read more in the article about the history of TV brand integration and how much room there still is to grow.