How Google’s Chrome Filtering Will Operate and How Publishers Can Avoid Its Adblocking Hatchet
By Sara Shaw • February 14, 2018
Google’s new Chrome filter is being introduced tomorrow, which is said to tighten the reigns on online advertising. Google product manager, Kelsey Lebeau, says that the new filter policies are trying to reduce the “indiscriminate use of adblockers.” This filter will prohibit obnoxious, flashing, full-page and content blocking ads but gives publishers a 30 day grace period to change their advertising methods to comply with the policies. Read the article below for more on the Chrome filter and what this means for advertisers.