How Snapchat’s Pace of Innovation is Pushing the Industry Forward
By Sara Shaw • June 15, 2018
Snapchat has repeatedly set the pace for innovation in applications and ads. Brands and advertisers spent 234 percent more year-over-year, which is the fastest growth of all supported marketplaces. The company has been successful for many reasons including its innovation in AR and keeping users engaged for an average of three minutes each. Snapchat has also mastered programmatic delivery for ad products, meaning small and big advertisers can leverage new features, making Snap’s scale huge. Read more in the article below about Snap’s reasons for success and why other apps should follow their lead.