Hulu Introduces Shop-Able Ads, 360-Degree Spots and Its Live TV Service at NewFronts
By Lauren Stacy • May 12, 2017
Hulu is continuing in its efforts to reinvent the TV ad model through its new live TV service and with shop-able commercials. The live TV service will include dynamic ad insertion capabilities, meaning advertisers can serve messages to specific targeted audiences. The navigation screen will also allow for additional advertising opportunities beyond the 15 and 30-second spots. Hulu said Wednesday that is also introducing an e-commerce ad unit, which will allow viewers to make a purchase directly inside the commercial. The first iteration of this will allow for the purchase of movie tickets, while other categories like retail and quick-service-restaurants will be added in 2018. Other new ad opportunities include 360-degree ads in mobile and on TV and the opportunity for marketers to sponsor kids content.