It’s Not TV, It’s Instagram: New App Built for Longer Video
By Sara Shaw • June 22, 2018
Instagram recently revealed their new long video platform, IGTV. IGTV takes on TV and Youtube with videos that can run up to an hour long. Since longer videos are “not something people typically want in the main app,” IGTV is a standalone property where users can seek out the longer content. Only certain, larger accounts can create hour-long videos while smaller accounts will be able to create ones that are 10 minutes. While there is no ad content on IGTV yet, brands can create IGTV content just like any other person with an account.