Latest Facebook News Feed algorithm tweak: high ratings and likely engagement
By Sarah Sutton • February 2, 2016
Facebook’s constant fine-tuning of its News Feed took another step forward with an announcement that the social network is now using qualitative feedback to deliver the most relevant posts to users. This means software engineers are able to better understand which stories people would be interested in seeing near the top of their News Feed even if they choose not to click, like or comment on them—and use this information to make ranking changes.