Life Jacket Maker Creates Chilling Interactive Experience To Make You Feel Like You’re Drowning
By Chelsea Lish • May 2, 2014
A Paris agency created “Sortie En Mar,” or “A Trip Out to Sea,” a vivid, first-person simulation of a man being accidentally thrown off his sailboat in deep water—all as a life-jacket PSA. This is a clever exploitation of how users experience content online by incorporating the mouse scroll while delivering a relevant message.