McDonald’s brings virtual reality to light
By Sarah Sutton • July 26, 2016
Recently, McDonald’s experimented with self-ordering kiosks, interactive tables and other smart technologies. Now, one McDonald’s location in Singapore is adding virtual reality to the menu, with kiosks. At the McDonald’s Marine Cove location in Singapore, the company deployed virtual reality kiosks to give users a virtual tour of the facility. In the video, customers can get a 360-degree tour of all the location has to offer, from shadow walls to self-ordering kiosks. With the self-ordering kiosks, users can customize and confirm their orders. With the shadow walls, customers can move the shadows of iconic McDonald’s advertising figures by using their own bodies and Microsoft Kinect, according to a report by psfk.