Aping Amazon, Retailers Play Loyalty Card in Holiday Season
By Sara Shaw • November 22, 2017
With many retail loyalty programs finally beginning to show results, it will be interesting to see where loyalties lie this holiday season. Retailers are trying to mimic the success of Amazon Prime, which has millions of loyal subscribers and a 91% first year retention rate. In the article below, see what brands like Kohl’s, Sears, and Amazon are doing this holiday season to butter-up their rewards members.