Apple’s New App Store Search Ads Have Some Brands Cashing In
By Hannah Wheeless • November 2, 2016
Brands are stepping up their game in the app store with the help of Apple’s new search advertising product. Taking into account both budget and relevance, this insightful ad product allows brands to make their apps more accessible to target consumers and appear at the top of the page as sponsored search results, similar to what many are used to seeing in Google results. Brand marketers are also able to see what terms are being searched the most and which ones are leading to downloads.