Brands Are Finally Embracing Augmented Reality, But Not Without Speedbumps
By Sara Shaw • March 7, 2018
Companies like Wayfair, Ikea and Lowe’s have found that customers who engage in their AR tools to test products have a much higher purchase rate than those who do not. Snapchat is partnering with brands to use AR lenses to sell products like they recently did with the Nike to sell the newest Jordan sneakers, which sold out in minutes. Read more in the article below about the ease of use and how brands are working out the kinks of AR.