Cindy Crawford Reprises her Iconic Pepsi Ad
By Lauren Stacy • June 21, 2016
Cindy Crawford’s famous 1992 Pepsi Super Bowl ad is back, with a twist. She teamed up with Pepsi to recreate the famous commercial, but this time the super model appears as an emoji. “The original spot was so great — people come up to me to this day and say they loved that spot,” Crawford told CNN. “I think there’s so much nostalgia for the commercial, so we decided to do it with a twist as a Pepsi emoji. It’s fun to connect with a younger audience.”
The 15 second ad debuted yesterday, featuring Crawford’s cartoon face on a diet Pepsi bottle walking to a vending machine, similar to the original. The commercial debuts along with PepsiMoji characters that will appear on nearly half a billion specially-designed bottles of Pepsi, Diet Pepsi and Pepsi MAX this summer.