Facebook Is Bringing Its Ad Network to Apple TV and Roku
By Hannah Wheeless • November 10, 2016
Facebook continues to take over the digital advertising world as its ad network expands to video streaming platforms. Facebook’s advertising platform, Facebook Audience Network, is working with Apple TV and Roku to take targeted advertisements from Facebook newsfeeds and deliver them to viewers using these video apps. Facebook plans to use insights from their platform to advance the way they deliver relevant and customized ads to viewers.