Facebook is Shutting Down its API that Marketers Lean on for Research
By Sara Shaw • December 6, 2017
Earlier this week, Facebook quietly shut down its research tool, which allows social vendors to access Facebook’s massive amount of user information and for marketers to build big-budget campaigns. Facebook will now supply data directly instead of going through the previous middle man, Audience Insights. Marketers are concerned that they won’t be able to trust the data Facebook provides, especially after Russia-backed presidential election ads were reported on the platform. The article below describes what else this could mean for marketers.