Facebook’s ‘Order Food’ Feature Officially Launches Across the U.S.
By Sara Shaw • October 18, 2017
Facebook’s effort to be a one-stop-shop continues with online food ordering. Facebook is partnering with industry players like EatStreet and Delivery.com as well as restaurant chains directly including Jack in the Box, Five Guys, Wingstop and several others. With this new function, users can browse and order food for pick-up or delivery through the “Explore” menu on the Facebook app. Facebook claims that “Order Food,” is not a revenue booster for the social media conglomerate. Rather, it is a way to make people stay on the app for longer periods of time.