Ford launches its own esports virtual racing teams
By Jack Herbert • August 21, 2019
Ford plans to launch its own esports virtual racing teams. Under the name Fordzilla, the company will recruit top esports drivers for teams in France, Germany, Italy, Spain, and the UK. The company will also invite star players to form a European team with select members from each national team. The Fordzilla teams will compete in games like Forza Motorsport 7, which is developed by Microsoft Games Studios’ Turn 10 Studios. According to Ford, millions of people play Forza each month. Ford has partnered with Microsoft Games Studios before, and a few years ago the top prize in the first-ever Forza Racing Championship was a 2017 Ford Focus RS.
This is another example of a large brand entering the esports industry to expand its reach.