Google and Salesforce Will Pool Data for Advertisers as Part of Mammoth Cloud Deal
By Sara Shaw • November 8, 2017
This week, Google and Salesforce announced they would be combining Salesforce’s Marketing Cloud and Google’s Cloud Platform. This will join marketing, sales and advertising data from Salesforce with Google’s analytics for clients who chose to use both. For Salesforce, this means international growth and integration of their CRM tools with Google’s G suite. For advertisers, this means more productive consumer data and therefore more personal connections with consumers.