How Advertising Will Live on DirecTV Now, AT&T’s New Streaming TV Service
By Melissa Martin • December 2, 2016
This week marks the beginning of AT&T’s newest service, DirectTV Now. The streaming platform will allow users to watch TV over the web, which opens up opportunities for advertisers to further tailor content for viewers. While the platform will follow a traditional advertising model at first, the company hopes that brands will experiment with new ad formats.