How Amazon will Crash Google and Facebook’s Advertising Duopoly
By Sara Shaw • January 3, 2018
Many retailers fear the future of Amazon and what it means for their business, but Google and Facebook seem comfortable as leaders in digital advertising, taking home 75% of global ad revenues in 2017. The growth of Amazon, however, poses a great threat to the digital advertising duopoly. Amazon has access to very large amounts consumer data and the recent purchase of Whole Foods gives them even more of an advantage over Google and Facebook. The article below talks more about the future of Amazon and how it will compete.