How Marketers Are Turning Your Car Into a Branded Experience
By Sara Shaw • January 10, 2018
With today’s cars becoming more and more connected, it is only a matter of time before they become the new media and marketing platform. Automobile brands like BMW, Ford and Volkswagen have already partnered with Amazon and Microsoft to put voice assistants in their cars. In December, GM launched Marketplace, a platform that lets drivers place their Dunkin’ Donuts orders or find the nearest Shell station. Read the article below for more insight on how and when marketers should target customers behind the wheel.