Inside The New York Times’ Winter Olympics AR Experience
By Sara Shaw • February 9, 2018
Yesterday, the New York Times launched a new augmented reality campaign focused on athletes in the Winter Olympics through their mobile app. Different points in the experience offer different information about individual athletes and their sport. This new type of photo journalism also offers opportunity for brands as this experience also features Ralph Lauren branded AR content. The article below has more on the New York Times AR experience and the opportunities for advertisers.