Kraft Mac & Cheese Secretly Changed Its Recipe And Is Proud Nobody Noticed
By Carlton Wilcoxson • March 9, 2016Kraft updated its classic product. After announcing plans last year to remove artificial coloring and preservatives from its recipe, some worried that it would ruin a beloved meal. So Kraft rolled its upgraded version recipe out to shelves in December … without telling anyone. Three months later, a new campaign starring comedian Craig Kilborn—celebrates the fact that Mac & Cheese lovers have gone on loving the product because they didn’t even realize it had changed. Overall, Kraft’s approach is a fresh and topical way to serve a message that boils down to a basic point: “Look how much people love our product.” As for sales of the new version, an exec in the behind-the-scenes video in the article says the conglomerate has moved 50 million boxes in the relevant period—”the same as always.”