Let the Black Friday ad blitz begin
By Brian Wheelis • November 14, 2013
Less time between Thanksgiving and Christmas and fear on the part of retailers will drive higher demand for less supply. Pricing will rise and existing schedules may see more preemptions.
The deluge of Black Friday advertising is about to kick off.
Though there’s already been some spending on Black Friday advertising, next week it will spike as retailers promote their holiday hours and holiday sales.
The first big burst of advertising comes eight days before Black Friday, according to a new report from Kantar Media, whetting people’s appetites for the big day, which falls on Nov. 29 this year.