More Sophisticated Targeting is Coming to Snapchat as App Embraces Pixel Tracking
By Sara Shaw • November 3, 2017
This week, Snapchat launched a tool called Snap Pixel that will allow advertisers to track conversations across platforms and eventually will support more sophisticated targeting. Currently, the tool allows brands to measure revenue, performance growth and acquisition driven by the app across devices. This new tool will allow Snap to compete with rivals Facebook, Google and Twitter with practices they have been doing for years.