Oreo Inks First Global Movie Deal For Transformers
By Chelsea Lish • May 13, 2014
Oreo, owned by Mondelez International, and Paramount Pictures are pairing together for the latest Transformers movie with a strong traditional advertising campaign. Marketing elements will include point-of-sale materials, packaging, custom flavors and embossed cookies with Transformers imagery. Oreo will also be putting movie-themed activities on the brand’s existing “Twist, Lick and Dunk” app.