Pandora Vs. Spotify: Ad Tech Streams Into Audio
By Sara Shaw • April 18, 2018
The way people listen to music is constantly changing, especially with the integration of voice assistant devices. The way brands advertise on the two largest music streaming platforms, Spotify and Pandora, is changing as well. Tiffany Ray, managing director of digital strategy at Mindshare North America says that, “brands have spent billions of dollars on building out their visual identities…but in a world where the use of voice assistants is rapidly growing, voice commerce is expected to grow from a $2 billion industry today to a $40 billion industry in 2022.” Read the article below about the growing digital audio ad space and why brands need to begin prepping for more voice and audio engagement.