Renault Tries ‘Not to be Creepy’ as it Uses Vehicle-Scanning Tech to Personalize Outdoor Ads
By Lauren Stacy • August 2, 2016
Renault is using “pioneering” vehicle recognition technology in its latest out-of-home campaign. The tech, created by Ocean Outdoor, allows Renault to target stationary traffic to advertise its latest Renault Mégane model by identifying the make, model and color of stationary vehicles from their number plates and then serving the occupants content based on audience demographics and data relevant to their vehicle.