Subway Partners with Univision to Reach Hispanic Market
By Brian Wheelis • February 6, 2014
“This partnership is an innovative way to connect to Hispanic audiences through organic integrations with compelling and engaging on-air content,” says Keith Turner, president of advertising and marketing for Univision Communications Inc. “Our goal is to maximize value for our partner, Subway Restaurants, by creating opportunities to deliver their brand messages in a way that is engaging and feels part of everyday novela life.”
Subway products and restaurants will be seamlessly incorporated into storylines. The first integration will show one of the characters surprising another with a Subway $5 Footlong. The second features a mother arriving unexpectedly to a birthday party with a Subway Fresh Fit for Kids meal. Other integrations will include scenes inside Subway stores and show characters consuming a wide array of Subway products.