Target Mobilizes Back-to-School Print Campaign With Image Recognition
By Chelsea Lish • July 23, 2014
Target is launching a mobile app that works with its fall print catalog to trigger sales for the Room Essentials collection, which is aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines, including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app.