The Most Popular Mobile Payment App Isn’t Apple… It’s Starbucks
By Sara Shaw • May 23, 2018
The Starbucks mobile app has proven its value to customers by becoming the most used form of mobile payment, beating out Apple Pay, Google Pay and Samsung Pay. In a recent report from eMarketer, 23.4 million consumers will use the Starbucks app to make an in-store purchase at least once every six months in 2018. For consumers, the benefit of using the app is clear and simple; pay with the app to save time and rack up more rewards and special offers. All while Starbucks receives first-party data. Read the article below for more on the successful Starbucks app and what lies ahead for other brands and mobile payment.