The Risks and Potential Upsides of Snapchat’s Big Redesign
By Sara Shaw • December 8, 2017
With Snapchat’s redesign on the brink of release, analysts have been going over the potential pros and cons for weeks. Right now, the app is confusing for many people which is what spurred the redesign. Now the app will be split into three sections: the friends page, camera and Discover page, which will house all promoted content. In the article below, Business Insider takes a look at the potential pitfalls, like people not swiping to the discover page, as well as the possible benefits, like Snap being able to better target consumers.