These Bite Size Horror Films from Mars Candy Brands are the Best Halloween Ads in Years
By Sara Shaw • October 18, 2017Fox and Mars candy brands have teamed up to run short, “bite-sized” horror films from up-and-coming horror film makers. Each short film is two minutes long, and all four are chillingly eerie, especially “Floor 9.5,” presented by Skittles. What makes these videos so authentic and spooky is that they don’t have any branded content in the plot. The compromise was placing brand messaging before and after the feature. Long content airing on major television networks is entertaining for viewers and also reflects well on the brands. Longer content is engaging, unique and leaves a lasting impression on potential consumers.