This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads

Using crowd detection and facial recognition software, Mazda’s new billboard in Toronto tallies the number of heads turned by its ad for the new MX-5 RF. The interactive screen has counted over 15,000 “turned heads” in just two days, offering promising insights about its effectiveness. The stunt follows similar campaigns by Apotek that use innovative technology to shake up the way brands approach out of home advertising.