Vroom Is Debuting a Virtual Reality Showroom for Buying Cars Online
By Lauren Stacy • August 5, 2016
Buying a car isn’t easy. To make the process more appealing, online used car seller Vroom debuted a virtual reality showroom that lets users explore the 15 makes and models available with the comfort of their own headset. The experience, created in partnership with Dallas agency 900lbs of Creative, allows users to get as close as possible, digitally speaking, to their next set of wheels via HTC Vive headsets.