Did Wired Just Create the ‘Snow Fall’ of Native Advertising for Netflix?
By Chelsea Lish • May 16, 2014
For a new feature on the way technology (like streaming video) is fueling TV’s current golden age, Wired magazine tapped anthropologist and author Grant McCracken. The result, which went live on Wired.com this week, is a deeply immersive experience with text, charts and video. It’s also a native ad for Netflix, with a persistent “Sponsor Content” label to avoid confusion.