Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT’s Legends Premiere
By Chelsea Lish • August 6, 2014
Hyundai and TNT turned to New Form Digital, a branded content agency, to create an energetic three-part story that will air over a combined total of 11 minutes during the limited commercial slots of Wednesday’s Legends pilot. While the new Hyundai Genesis sedan plays a major part in the show, the idea is that viewers won’t feel overly bombarded by brand messaging.