Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off
By Melissa Martin • August 31, 2016
Branded content only continues to expand its range of manifestations as different media outlets gain followers. Perhaps the most surprising medium for branded content is the podcast, which has recently attracted major brands like GE and eBay. The key to sponsoring a successful podcast? Serving up relevant content that conveys the brand message in a perfectly subtle way.