Surviving 2018: Reinvent Your Brand as an Identity Company
By Sara Shaw • December 8, 2017
In 2017, Walmart made such technological strides, that they have become very competitive with Amazon. In 2018, brands of all sizes will take a page out of Walmart’s book and reinvent themselves with bold new offerings and increased resonance. This is not to say that the only threat is Amazon, rather it is from many companies that are using first-party consumer data to improve service, and ultimately the lives of their customers. The article below talks more about 2018 expectations and what brands will be doing in the coming months.