Micro-influencers are more effective with marketing campaigns than highly popular accounts
By Sarah Sutton • March 31, 2017
According to the HelloSociety, 60 percent higher campaign engagement rates are driven by micro-influencers; those campaigns are 6.7 times more efficient per engagement than influencers with larger followings, which makes them more cost effective; and micro-influencers drive 22.2 times more weekly conversations than the average consumer.