Mobile payments + loyalty programs = a millennial magnet
By Sarah Sutton • November 17, 2016
In a survey of millennials by Business Insider Intelligence,about 90 percent of those polled said they had made a purchase of some kind on their smartphone. Slightly less than half, 44.5 percent, had made an in-store smartphone payment in the past week. Those are the kinds of response rates that indicate it’s probably safe to assume that mobile payments adoption is popular with this group and will also grow with the population as a whole.